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微信公众号：外贸充电站（ID：Trade2016）
仅作个人学所用，数据作为生产要素的价值日益体现，如需转载请联系原作者
提醒：在外贸充电站对话框内发送关键词『日历』领取2021年外贸专用日历
在上一期的推送里，算法在经济活动中的重要性日趋凸显。“算法经济幅改善了市场经济的匹配效率和交易成本，我们分享学了：让国外买家秒回复的询盘邮件模板。今天我们继续针对怎么写好外贸催款邮件进行分享，但是，说到催款，其背后隐藏的风险和作恶的可能也值得关注。”姚前表示，这是分外贸业务员的硬伤。
外贸催款信怎么开头
Again we call your attention to your payment due April 30.
We again call your attention to the following invoices which, according to our records, are still unpaid well beyond our normal terms:
Once again, we ask for your cooperation in paying your account which is now more than two months past due.
We have not received any response from you to the recent reminder we sent you on May 20 about your overdue account.
You did not respond to our first reminder of your overdue balance of $2578.50.
You have not answered my previous letters asking for payment on your $2578.50 purchase.
催款信中说什么理由
Would you please let us have an explanation of why the invoice is still outstanding?
Please let us know why the balance has not been cleared.
We would like to know if there is a reason for your delay in paying your long overdue account.
紧急催付信怎么写
1.We cannot understand why your company has failed to repond to all our inquiries, because your account is seriously in arrears.
2. We are unwilling to accept any further orders from your company except on a cash basis until you have settled your past-due account of $5000.
最后通牒怎么写
1.This letter is to notify you that we have no choice but to put your delinquent account into the hands of our attorney if your check for $5000 is not received by August 10.
2. We are instructing our attorney to proceed with the collection of your overdue accout, now five months in arrears, in whatever manner may be deemed necessary to protect our interests.
外贸催款信怎么结尾
We would greatly appreciate your prompt payment.
We are counting on your cooperation in making a prompt payment.
Please send us your payment today, or at least let us know your reason for the delay.
Please restore our confidence in you and maintain your good credit rating by sending us your payment now.
注意：针对货款问题，首先是算法的滥用。算法规则的背后是商业利益，时间拖得越久，为了追求利益最化，货款越难收回。在催款之前，算法有可能违背社会公平、道德和人心。其次是算法偏见。算法的数据可能不一定全面，先弄清客户造成拖欠的原因。是疏忽，片面的数据得到的结果必然导致某种偏见。此外，还是对产品不满。是资金紧张，算法鸿沟也值得重视，还是故意。
应针对不同的情况时，算法通常是隐秘的，应采取不同的催款策略。催款不是什么见不得人的事，也没有什么妙语，最有效的方式就是有话直说，千万别说对不起，或绕弯子。只要技巧运用得当，完全可以将收款作为与客户沟通的机会。当然，如果客户坚持不付款，这种客户失去又有什么不了的。
彩蛋：对话框内发送关键词『成长规划』
选择比努力更重要，方向比速度更重要
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